Newsletter

online emailer

A newsletter is a printed or electronic report containing news concerning of the activities of a business or an organization that is sent to its members, customers, employees or other subscribers. Newsletters generally contain one main topic of interest to its recipients. A newsletter may be considered grey literature. E-newsletters are delivered electronically via e-mail and can be viewed as spamming if e-mail marketing is sent unsolicited (Source: Wikipedia)

Forerunners of modern newsletters were the “corantos”—single-page collections of news items from foreign journals. They were circulated by the Dutch early in the 17th century, and English and French translations were published in Amsterdam. In the English American colonies, the Boston News-letter—credited also as the first American newspaper—appeared in 1704.

Roger W. Babson of Massachusetts introduced an investment advisory letter in 1904, and the Whaley-Eaton Report began in 1918. Circulation of modern newsletters varies from the modest numbers of free letters of small voluntary organizations to the hundreds of thousands achieved by subscription newsletters such as The Kiplinger Washington Letter, begun in 1923 by Willard M. Kiplinger.

The advent of desktop publishing in the late 20th century made it possible for an increased number of organizations and individuals to produce professional-looking newsletters in both print and online formats. (Source: www.britannica.com)

Nowadays, printed newsletters are overtaken by online emailers, which are designed on computers and published using computers.

Some of the online emailer service providers are – Constant Contact, Drip, SendinBlue, ConvertKit, AWeber, GetResponse, Mailchimp and Zoho

The above service providers provide page builders, by using it we can design the newsletters according to our wish and then place all our subscribers email in the given area. The service providers then give an option to send newsletters to all our subscribers just by some clicks.

Newsletter

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