What is Designing in Print Media
Designing in Print Media is an art, which was limited to artists, who would do the multi-colour jobs by hand, by taking only the text using Bromide Printing. There was a revolution, by the introduction of CorelDraw and Illustrator. Multi-colour designing came into existence, which extended to the editing of images and also drawing of vector art.
Nowadays, by the introduction of large format printing and multi-colour printing machines has given rise to competition between each job, which is created. It ranges from brochures, leaflets, banners, labels, even nameplates, editing photographs and various other jobs…
Now the widely used applications for designing are InDesign, Illustrator, Photoshop, CorelDraw, QuarkXpress, and others…
Options used while Designing Jobs
To design or print a job, the paper size is a must. Then only we can plan the images, font sizes, alignment and many other options for designing a job. The sizes are listed in later option.
To design a job, you should first decide the software to use, keeping in mind the type of output it takes. Each type of job designed has some limitations to the software used, so before starting to design think of the software to design the particular job.
When you open a new file, you will be presented with a dialogue box to define a page size. It is customizable according to the size of our design.
There are various types of alignment we use while designing a job. Those are; Left, Right and Centre. Sometimes, Top and Bottom are considered as alignment while measuring any vector alignments.
If you are designing any bills, you need to adjust column setting. It is done using a tab setting.
If you are designing any paragraph page which has any sub-text, it will be adjusted by an indent.
If you are designing any sub-sub-paragraphs, you need to adjust the text using hanging indent.
If you are designing any multi-colour job, a text is placed above a background. If you print it, the text may move little giving rise to a white gap between text and background. This will be fixed by a method called trapping.
If you are designing an odd shaped design, which cannot be cut with a regular cutting machine. This needs a special method called Diecut, which is basically a wooden plank with the blade shaped as per the design. It is cut using a punching machine.
When you design a corporate book, which requires binding having the pages arranged as sections, the binding used for this is perfect binding (section sewing) or case binding. The space between the front and back cover page is called a spine.