Description

What is Designing in Print Media

Designing in Print Media is an art, which was limited to artists, who would do the multi-color jobs by hand, by taking only the text using Bromide Printing. There was a revolution, by the introduction of CorelDraw and Illustrator. Multi-color designing came into existence, which extended to the editing of images and also drawing of vector art.

Nowadays, by the introduction of large format printing and multi-color printing machines, there is a competition between the jobs each operator does. It ranges from brochures, leaflets, banners, and even labels and others…

By the introduction of large format printers, which was limited to screen printing has gone digital ranging for all types of jobs, from banners to even nameplates and photographs and others…

Now the widely used applications for designing are InDesign, Illustrator, Photoshop, CorelDraw, QuarkXpress, and others…

Options used while Designing Jobs

To design or print a job, the paper size is a must. Then only we can plan the images, font sizes, alignment and many other options for designing a job. The sizes are listed in later option.

To design a job, you should first decide the software to use, keeping in mind the type of output taken. Each type of job designed has some limitations to the software used, so before starting to design, think of the software to design the particular job, i.e., Adobe Indesign, CorelDraw, Adobe Illustrator or others, which is easier to do that particular job.

When you open a new file, you will be presented with a dialogue box to define a page size where we will do our designs.

There are 3 types of alignment: Left, Right, Centre. Sometimes even Top and Bottom are included as alignment while doing any vector designs.

If you are designing any bills, you need to adjust Sl.No., Properties and Amount using tab setting.

If you are designing any conditions page, you need to give space between serial number and text, which will be adjusted by indent.

If you are giving any sub-conditions, you need to adjust the matter with a hanging indent.

If you are designing any multi-color job, a text is placed above a background. If you print it, the text may feel to be moving away from the background and will show a white gap which will be adjusted by a method called trapping, where the text will be given an outline which is overprinted on the background.

If you are designing an odd shaped design, to cut it you need a die which is a wooden plank with the blade shaped as per the design. It is cut using a punching machine.

When you make binding in perfect binding (section sewing) or case binding, the space between the front and back cover page is called a spine.

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